1B - Representation

Friday 23rd May 2014:

In order to create a representation, I imaged something that was real;

TALKING ABOUT THE IMAGES:

  • I created a character, dressed them a certain way, make-up, hair, body adornment.
  • I had them act a certain way, body language, facial expression.
  • I imaged them a certain way - lighting style, camera angle, shot them from close or far, direct or indirect mode of address, close up or long shots
  • I then carried out post-production on that image to colourise, increase contrast, correct blemishes etc.
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  • A 17-year old female model, dressed in a soft white cotton shirt patterned with butterflies and ripped denim shorts and converse. Red, curly hair left loose and down, with a 'flower crown', natural makeup with festival bracelets.
  • Relaxed pose, holding a musical instrument, smiling facial expression, shot from the stomach upwards.
  • Bright lighting direct at the model to suggest a summery, warm tone. Mid-shot, but shot as a Long shot and cropped for a more flattering image. Direct mode of address with the model looking straight down the camera (at the audience) wither her eyes
  • I then carried out post-production to remove the blemishes and increase the contrast the make the image stand out and looking bolder against the page. I tinted the image with a soft orange to give a summery feel.
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David Chandler - Representation refers to the construction in any medium of aspects of 'reality' - such as people, places, objects, events, cultural identities and other abstract concepts.

  • In my music magazine I represented the reality of a festival experience - with everything from the atmosphere, to the place itself, to the people, the culture etc. I created this representation through photographing the images for my magazine by (see above), and although it may have been an image of an indie/festival fan, in reality she wasn't at all. 



Wednesday 21st May 2014:

If I received a question on representation I would pick my: music magazine.

Key theorists:

  • Laura Mulvey - "the female gaze" - I challenged this theory as, unlike the majority of media magazines, I wanted to portray females as role models as opposed to sexual objects

October 2013:
The Basics:


  • Representation is how the media shows us (as the audience) about things in society.
  • For representation to be meaningful to audiences, there needs to be a shared recognition of people, situations, ideas etc.
  • All representations have ideologies behind them.
  • Paradigms are encoded into media texts, and some purposely left out, in order to give the preferred representation (Levi-Strauss 1958).
  • Richard Dyer is another important theorist surrounding the idea of representation. In 1983 he posed these questions:
    • what sense of the world is it making?
    • what does it imply? Is it typical of the world or deviant?
    • who is it speaking to? For whom? To whom?
    • what does it represent to us and why? How do we respond to the representation?
  • In terms of coursework, representation can be broken down into:
    • marxism
    • feminism
    • postmodernism
    • stereotypes
REPRESENTATION (MARXISM):
  • The idea that there is fundamental inequalities in power between social classes/groups.
  • Representations are encoded into mass media texts in order to reinforce dominant ideologies in society.

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